Flooring market ups and downs

Flooring business in 2015 after the start of the current market situation profoundly aware of the severe, but even heavy market test, that does not mean flooring manufacturers can not make a difference. On the contrary, if we can grasp clever marketing trick, which is precisely where the opportunity to show its mettle flooring dealers.

In the past year, flooring sales market ups and downs, as the floor dealers, on the one hand to bear the dual pressures of the market and stores, increasingly narrow profit margins, on the other hand, as consumers become more rational, market competition more intense, so many regional distributors are in trouble, always in a time of choice, a second attempt.

So what causes flooring sales market earnings decrease? Flooring dealers who probably have the final say, and by understanding dealers are generally considered a serious competitive peer products, the store rents increased personnel costs, factory support is not enough, the store excess disperse traffic and other factors are the main factors affecting profitability. A flooring brand dealers, "said 2014 earnings decrease, mainly due to increased competition peer products, while surplus stores, resulting in oversupply, in addition, with the economic downturn, people's consumption will decline, and the negative self-management, resulting in profits decline. "

Respond to the market downturn, most dealers chose to seek manufacturers improve sales service and support. By doing promotional activities while the proportion of the market to respond to the reduction, indicating that dealers have come to realize that the homogenization of promotional activities, has been unable to attract consumers to play a good role.

In fact, the key is to improve store sales increase customer a single value, not only to ensure the dealer floor traffic into the store, the customer's transactions, enhance customer price is also very important way, which is a comprehensive test of the overall operation of the store strength and ability. In addition, the store's service personnel must strive to enhance their capacity and quality, because now more and more impetuous youth, lack of capacity, higher expectations, probably because of the language used, the business level is not high and the loss of potential consumers. So the good talent off, the service, after-sales boost, insists everything is standard of customer satisfaction is necessary.

Overall, the sales market on the floor, sad day will pass, dealers still have to look for a lot of their own problems, handling skills, adjust ideas, more research on how to better dominate the market next. Majority of flooring manufacturers should also be given more support to older dealers, but also more interactive communication between their distribution, only the various aspects of mutual understanding and tolerance, and strive to create a good environment to achieve win-win situation.

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