Golden nine silver ten floors promotion situation is not optimistic

Companies need to play a new taste

Now, with nine silver ten gold is already drawing to a close, the major flooring companies have already started the promotion battle come to an end, at this time, flooring businesses have assumed a variety of incentives, but the effect is not optimistic. On the one hand not only consumers feel bored for these promotional activities, on the other hand has been busy floor because businesses did not gain more record.

Golden nine silver ten floors promotion situation is not optimistic companies need to play a new taste

Promotional situation is not optimistic about the effective floor rather low[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/7648.html]installing a garden fence diagram[/url]

During the National Day, many businesses pulling banners floor lift brands, big discount, "jumping" slogan Hande price is still shaking, mostly in the form of lottery, send small gifts, and played over the full reduction to send large appliances, foreign travel and even lottery and mortgage-linked stores is to make consumers feel their promotional efforts.

"This year, the real estate industry will not go away, in the downstream of the flooring industry is not good to do." Gold, nine silver ten Guadan also been a lot of industry insiders complain. "Depression is the main reason for the environment, consumers now buy a single channel as before, and originally belonged to the store's sales will be the network points to go." Although the business of a dealer that pick up the floor, but on the real line shunt store sales greatly.

With eight thousand and ninety after consumer groups to focus, the line is not known to many flooring stores for this network group. Many flooring consumers said they are "seeking recommended" that the home store online store, but only for certain household electricity supplier sites, a number of young people said they are impressed.

To increase the effect of flooring companies need to play a novelty promotion

An industry source pointed out that many consumers now prefer online shopping, even to the store to the Internet by the consumer will understand the comparison, "This is some of the flooring brand selection and site co-sponsored by the most important reason, comply with consumer spending habits in order to better know what they want, in order to better achieve the transformation of the order. "floor businesses most troublesome is devoted energy to engage in major events yet popular," the equivalent of himself and play. "

Indeed, the moment the consumer, whose spending habits have changed. Flooring company should change, adding a new element to attract consumers. For example, a letter of concern flooring brands through micro-site sign gifts, etc. and those who attended the binding information, on-site and therefore many customers also choose to stay to participate in activities. After the event, but also to connect with consumers through micro letter, telephone, etc., in order to confirm the dynamic and consumer intentions of consumers.

All in all, the current consumer tastes has begun to change, old-fashioned marketing approach has been unable to meet the consumer demand, flooring companies, businesses need to think about how to reflect the personality of the goods and services, and introducing new elements in the marketing process As industry insiders said:. "price is no longer the deciding factor, let consumers buy now, we need fought"

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