Home building materials: materials VIP card capital debut debut

In order to attract guests learn mall practice, fourth gear to reach the maximum discount card 7500 yuan (Reporter Gao Qi) Recently, Beijing Building Materials Trade Building, launched the "International Home Club", trying to implement VIP service in sales of building materials, which in Beijing home building sector is a precedent in the matter.

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According to deputy manager of Chen Qiuying Trade Building materials introduced since February 28 tenth anniversary activities to building consumer spending, have the opportunity to get VIP membership card, become a member of the international home club.

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VIP membership card is divided into four grades, including green card as free gift, consumption reached 10,000 yuan, 50,000 yuan and 100,000 yuan were upgraded to Silver, Gold and crystal card, presented by the building owner 500 yuan, 3000 yuan and 7500 yuan of home accessories or gifts. VIP membership card issued in the form has been considered Lufthansa, Dorset other high-end department stores "patent."

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In general, home building materials have a one-time purchase, unlike department stores that have a high frequency of consumption. But building materials trade do not think so.

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According to reports, the building materials trade this end has done a survey found that consumers buy jewelry, home building is a systematic project, it is difficult to do a one-time purchase together, usually in here to buy tiles, sanitary ware went to where to buy, back to a place to buy flooring, interior decoration and buying is changing a lot of places.

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Claims to provide "one-stop shopping" home supermarkets do not have the top brand consumers to pursue, how to attract consumers in the same building materials market to buy a variety of brand name products, such as building materials trade has become such buildings one major problem is the high-end boutique shops gathered home building materials market. Meanwhile, in order to strengthen the interaction between members, cardholders introduce members to the building of shopping, was introduced in the acquisition of the appropriate level of membership cards, were also available to introduce appropriate incentives.

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Chen Qiuying said: "The people before the building of shopping, there are a large number of celebrities, as well as entertainers, but left us with little information, since these people will become our VIP membership, our international furniture club members will completion information database, journal editing and publishing regularly invite members to home design, home finance and other aspects of communication and discussion, and ask them to help building advice.

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"Wang Jun Yi quite optimistic about the development of VIP member, his goal is within this year, the building materials trade development VIP membership 30,000 of these members will become a mainstream shopping group building symbolic.

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