Small and medium enterprises are facing the floor homogenization vicious circle

Channel construction to make new breakthroughs

[China] floor net present, China's flooring industry can be said to be bogged down in the quagmire of homogeneity, especially for small and medium enterprises, the floor is already in a stage of underachievement, flooring companies in order to get rid of the price war, the homogenization of vicious circulation needs to strengthen product differentiation, in the face of peer price bombing and invasion of exotic foreign brands can stand firm footing.

Small and medium enterprises are facing the floor to the homogenization of the vicious cycle of building channels make breakthroughs

Flooring business much pressure to survive challenge

Flooring companies on the market much oppression, whether it is the price of local counterparts bombing, or foreign invasion of foreign brands, domestic flooring market this fall battleground already tired. However, rising raw material prices and labor costs, and gave a heavy blow to the flooring business. Flooring business overwhelmed, how decompression become imperative.

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Face of the Internet information age, many businesses have to look towards the floor of the Internet economy. With Alibaba listed, e-commerce has become once again a hot topic of gossip. Hydropower Company building materials industry test platform has been common, many flooring companies emit smell internet business atmosphere, have shot into the e-commerce market, hoping to grab a slice. Huge market share, so many companies into the electronic business platform floor, trying to reduce the costs of new channels, reducing the pressure to survive.

Traditional marketing or will enter a new phase of the electricity supplier advent challenge

Flooring traditional marketing to put a lot of manpower and advocacy to fight for market, not only time consuming and costly. In the Internet age, the Internet is widely popular, flooring electricity providers can use an international network will expand the scope of business activities to the world. E-commerce buyers and sellers on the network so that the floor is easy to form a good interface, so both supply and demand thousands of miles away, the speedy completion of the transaction through the network.

At the same time, open up the electricity supplier channels flooring business greatly reduce the cost of promotion, electronic business platform to provide business opportunities for the floor show on the network, and do web promotion for the flooring business, thereby reducing the cost of the enterprise in this part cost. Through the network marketing, you can increase their visibility and potential customer base, flooring companies online to answer customer inquiries, the first time to get in touch with customers, access to commercial information and information first-hand.

According to my understanding electricity supplier channels to the floor enterprises, but also there is a huge challenge. Floor by conducting e-commerce, network openness of information makes the market more fair competition, industry boundaries will also become more blurred. Under the impact of the network, if there is no sense of innovation flooring companies, products and services are not up to date, it is difficult to survive in the Internet age.

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