Small flooring company into a crisis of survival

Poly money given brand is the key

[China] floor network currently popular flooring industry's gone, after experiencing a rapid development, the major flooring companies have begun to enter the stable development of the state, and even some flooring business failures and shut down the news followed, this a big challenge for the flooring business sense to survive. Therefore, to survive in the harsh environment, companies need to strengthen the floor cohesion funds, to strengthen their ability to resist risks.

Small and medium enterprises into the floor gather financial crisis of survival given brand is the key

Avoid irrational investment guarantee the normal operation of the capital chain

Part of the flooring business closures and shutting down the news, is tantamount to deepen people's panic. However, holds many lessons for the domestic economy continues to decline, the overall decline in sales floor is an indisputable fact. In the growing competition, many companies have been forced to shut down because of funding strand breaks shut down, industry experts have warned that, living in a high concentration of small and medium private enterprises flooring industry, companies must also be alert to the problem of funding chain.

As we all know, flooring companies run mostly debt, monetary tightening, repeatedly lifting SME loans more difficult. "Only 300,000 granted to me, what's the use? Wages are not enough fat." Floor of a factory manager recently complained to reporters, saying that especially this year, he was deeply difficult business loans.

In the market for a flooring company director Mr. Han seems small and micro business financing even the most critical issue encountered in the current development of the industry lies: the flooring industry overcapacity and highly "three high" question, it seems at banks and other institutions, direction is not really a good investment.

From January to July the number of orders for the domestic press, the highest year on year decline in more than 20%, we can see, the industry's investment in new heat declined. Mr. Han believes this is "wise", "development of the industry is in a period of adjustment," he felt at this sensitive time, especially for SMEs, increasing sales pressure, and the lack of financing, for the protection of normal business normal operation of the capital chain, should avoid irrational investment behavior. He said mockingly, "or put money into his pockets safer."

Floor survival is the last word to grasp the fundamental brand positioning

The market, like the furnace, whether or fine iron slag, one more and one less, are not much impact on the overall market. Flooring companies want based on the market, there are three choices, or do the brand, or technological innovation, or with new technology, new equipment to create cost advantages.

Technological innovation and cost advantages need to build a solid financial foundation, and then for most SMEs, this is where their weak, so the vast majority of companies still face do "small" consciousness.

Industry insiders have pointed out that many SMEs in the collapse of the time, blame the macro-control, blame the financial crisis, but this is not a major factor. 80% of the factors that actually do not own brand, no core competitiveness. An encounter problems, first drained. To change this fact, it may have problems of SMEs collapse or bankruptcy cases, the only way is to create their own brands. Whether flooring company or brand positioning, product positioning, have to do business in line with the actual situation.

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