Under the polarization pattern of the highlights at the cusp of flooring companies to survive

[China] floor net present, the flooring industry has shown a trend of polarization can be described as the strong stronger and the weak weaker situation, so at this stage, some flooring companies already entered into an overall expansion of the era, For small and medium sized enterprises, the floor can be described as enormous pressure to survive.

Under the polarization pattern of the highlights at the cusp of flooring companies survive (enjoy more floor renovation renderings)

Under the bipolar structure strong expansion potential move flooring business line

Monopolistic competition is a local brand occupied floor general way the market rely mainly three kinds, namely production capacity, in order to ensure market share, we can expand the market space; the second is a solid capital base, so that enterprises acquire, operate all resources;. three is advertising However, this method is only applicable to the three old market, when the door opened, a steady stream of foreign companies come in, local flooring brands in the face of competition had more advanced operating mode, almost lost all the advantages.

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Floor of monopolistic competition in the industry has been gradually with the development of a multipolar lose their advantage. Originally, monopolistic competition floor is a large enterprise market expansion biggest bargaining chip, however, due to the internal market, double differentiation external, flooring companies increasingly difficult to control the market, the entire industry is caught in the fog, and the industry has become even more intense knockout.

Large flooring business in the future also need a clear understanding of the situation in the cusp

The birth of a lot of new market segments market, import enterprises has increased the market grim situation. Large floor was originally a single large enterprise market position by violent impact, changes in the market to make a lot of unexpected large flooring business, resulting in operating mechanism, mode of production and sales channels have no time to adjust. It is understood that the flooring business first production model is still high inventory, which is not in accordance with market trends to develop production goals, but based on past performance reports.

Thus, it is easy to see, even on the floor flooring company brand market insight is very backward, the market trend of the attention is much lower than imported flooring company. Such a mode of operation would undermine the strength of flooring business, many problems of flooring market long unresolved reason, the main reason here. Moreover, such a development model in good weather only time will help the flooring business development, once the storm will push into the abyss of the flooring business.

So please do not think that large companies can accounted floor corner to settle down in the Ebb Tide, the fact is not the case, under the new market environment, the traditional model of the successful use of new businesses most likely to be out of the market.

Flooring industry knockout not only expelled a large number of large-scale flooring business, but will make the original large-scale enterprises were forced out of the market competition floor. In future development, the floor will be popular throughout the industry knockout industry, whether large floor enterprises, or SMEs flooring company.

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