Under the wave of information technology disputes

Flooring companies need to strengthen the brand crisis management

floor net present, with the development of the flooring industry is gradually maturing, competition between brands have begun to floor even more intense, especially in the current crisis, but also many small and medium-floor flooring brand enterprises are facing the problem of flooring companies should strengthen their own brand crisis management, along wave of information technology to enhance the brand image of the building.

Under the wave of information technology disputes flooring companies need to strengthen the brand crisis management

Information wave leads to crisis-prone brand companies need to strengthen the management

In recent years, information-rich and shock wave in the course of daily life, but also peremptorily greatly changing market conditions, so that the brand entered the crisis are prone stage. Especially with the continuous development of information technology, the network environment has a lot of new changes, the rapid expansion of blog, microblogging, micro-channel, online communities, such as from the media, which greatly reduces the cost of information dissemination and access.

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In this more flat compressed virtual space, "a good thing not to go out," the situation has finally changed, word of mouth will inject a lot of positive energy brand; and "bad news travels," the speed is exponential growth, self-management extensive, lack of crisis management capabilities flooring business, it is easy because a fuse "lying in the gun" in the media after the detonation of the brand into a crisis and difficult to extricate themselves.

Brand Crisis Solution flooring companies need to take measures

Flooring companies have a crisis management framework. Multi-scale flooring companies should have a crisis management measures through the establishment of a crisis management team to develop research programs and crisis management arrangements.

Flooring companies have a crisis monitoring and evaluation mechanisms. The vast majority are signs of a crisis, and problems arise from the evolution of the crisis is bound to have a process for the development of. Therefore, there must be signs of a monitoring mechanism for the crisis, and strive to achieve early detection, early disposition, early initiative to resolve the crisis in the bud.

Flooring companies have a crisis response plan. To predict the circumstances that may arise after the crisis Measures should be taken, procedures and division of labor, to develop detailed brand crisis management plans and media communication channels, to avoid a rush after the crisis, delaying "fighter."

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