Looking back over 2009, Sichuan wood flooring market can be used to describe the placid, several domestic brands in the market consolidation strategy layout, both showed almost diversified, cross-sectoral development momentum of the past, consumers familiar "flooring experts" propaganda focus today is in the "multi-skill" direction. Insiders pointed out that within the year, the wood floor's leading enterprises, still will accelerate the pace of diversification of the basis of last year. Suffered "blowout" industry without war years smoke cost to build a deck around above ground poolcompared with fierce competition, in 2009, Sichuan wood flooring market seems to be rather quiet, which is a slight surprise in the Power Dekor Group in Sichuan market as a breakthrough, pioneered the " new wood floor, "and start a new round of" big store building.
" At present, the group has set up in the province franchise, "new wood floor," nearly 40 stores, sales over the previous year (2008) an increase of approximately 30%; while the other surprise of the industry began to rise, compared with nature , Shun, Chint, Hong, the abundance of five wood flooring "Credit Union" have been established. Since 2009, submitted to the market one after another, purchases of wood flooring is relatively concentrated, market demand amplification, big brands are basically overwhelmed by the situation in, and therefore, several first-line brand of their original wooden flooring market share has not been a strong challenge, exhibit the "Personal minding" the busy scene.
After the cross-industry looking to find a breakthrough in the lateral space flooring market is relatively calm situation, the wood industry has been a strong impact from "outside", which is in SITA floor five years ago reached the doors of the industry take the lead alone, Power Dekor The new elephant floor, Chint floor, wood flooring and other frontline Hong floor main brands spotted "doorway" through increasingly high-profile brand influence, quickly opened the doors of the territory in the field, due to the high brand awareness, the strength, the price of many products even outdoor best deck bench higher than the "orthodox" professional manufacturer of wooden doors, their formation strong pressure, successfully captured some market share in Sichuan. Compared to deal with industry challenges and the establishment of "solid wood floor Union" wood industry becomes a mess and did on the "invaders" implement effective resistance, but let it drive straight. Moreover, after the capture of doors floor bigwigs sites again this year, led by Power Dekor, again scored strong overall wardrobe industry.
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