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Flooring brands need to strengthen channel construction

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Channels for flooring businesses is very important, therefore, companies need to pay attention to the floor channel marketing, enhancing the development of brand marketing channels, so in order to have more space for development in the market, therefore, companies need a good control of the floor and management terminal, pioneering the development of network channels.

The need to strengthen channel construction flooring brand positioning for an accurate understanding of the channels (enjoy more floor renderings)

Subsequent management should not blindly ignore the self-built network channels

Many companies mistakenly believe that after the completion of the channel once and for all, pay attention to emotional communication and exchanges with the channel members, so there have been many problems. Because the whole case, many factors influence the development of channels, such as products, competitive structure, industry development, dealer capability, consumer behavior, etc., after the channel is completed, the development will still continue to be adjusted according to market conditions, otherwise it will big problem.

Many enterprises, especially the SMEs floor regardless of the actual situation, we must self-built sales network, but not because of the high degree of specialization, resulting in lower channel efficiency; because the network is too slow to respond; higher administrative costs; personnel costs, administrative costs, Advertising costs, marketing costs, warehousing and distribution costs enormous, to the enterprise caused great economic losses. Especially in a city, factory built channels but also to be carefully considered.

Flooring manufacturers built channels must have certain conditions: a high degree of brand appeal, influence and considerable strength of enterprises; stable consumer groups, market sales and corporate profits, like Gree has become the leading brand, with a considerable brand recognition degree and stable consumer groups; business after a considerable accumulation of pre-market already has a relatively mature management mode and so on; in addition, must pay attention to the critical self-built channels of economies of scale, we must reach a certain size, the manufacturers can implement the entire distribution and the lowest cost operations.information on envision decking problems

Channel selection chaos companies need to identify new products to market goals

The success of any new product into the market, must maximize the power of the channel, especially in close cooperation with distributors. How to choose an ideal dealer? I think that dealers and manufacturers should have the same business goals and marketing concepts, speaking from the strength of dealers have a strong distribution capabilities, good reputation, there is a strong sense of service, terminal management capabilities; especially in the same business category among the dealer to sell exclusive brands, there is no conflict with the product and the price of the same brand; and dealers have a strong financial strength, a fixed distribution network and so on.

In short, in the modern marketing environment, the dealer after years of market experience, the transition has already begun, and began to mature, conscious of the channel the right to speak but also gradually be strengthened. So, flooring companies in the promotion of new listing process, should be re-evaluated and selected distributors, one of the existing dealers, vigorously strengthen the network capacity and market operations to expand capacity, new product delivery after its agents, its flooring manufacturers full support and training; the second is the value of the dealer does not transform resolutely replaced; the third is for the stronger two distributors, agents can entrust their new products.