wpc thermal insulation

Marketing channels have changed flooring business to industrial restructuring and change

Currently, the flooring industry after nearly three decades of industry running, the flooring industry has begun to enter the product adjustments, restructuring of the industry at this stage, there are some flooring companies through cooperation with professional design agencies, companies completed the high, medium and low different positioning product system is perfect. wpc thermal insulation

Marketing channels have changed flooring business to industrial restructuring and change

Marketing channels have changed flooring business transformation and change

Most domestic flooring brand sales market, basically export and domestic market, the export part of the floor is still the main source of corporate sales, domestic transformation has not yet reached the desired objectives. Therefore, under the premise of enterprise productivity has full security, enterprise focus will turn to a more systematic and comprehensive marketing.

After analyzing the country's market and found that in addition to some special regional markets, such as the Pearl River Delta, Yangtze River Delta and other regions, Shandong surrounding, especially in the western provinces will become the flooring business target market.

According to my understanding, Guangdong enterprises advanced marketing strategies and ideas are worth learning and learning enterprise in Shandong, Shandong companies despite the current also has its own marketing team, but relatively conservative, still die hard, "shopkeeper" in habits.

Insiders believe a floor, marketers need more to go, first of all, need to be more in-depth exposure to specific local markets, get first-hand market information and resources; secondly, through extensive contacts with some of the local dealers mature, help flooring companies to develop new markets and building channels; Finally, the marketing team to go out, but also shoulder assist dealers in key areas to enhance the terminal sales performance, to help dealers profit.wpc roofing

Flooring companies can optimize the industrial structure

In China's export products, labor-intensive products will still dominate for a long period of time, it should also see a variety of reasons, the advantages of labor-intensive export products is slowly weakening. Shanghai Seven Trust

Chinese flooring industry in order to have a long-term development, we must adjust and optimize the industrial structure, we must continue to give full play to the advantages of traditional flooring industry, but also to develop knowledge and technology-intensive industries and emerging industries, to promote the upgrading of flooring industry. The only way to shorten the gap between China and developed countries flooring industry as soon as possible.

Vigorously develop industrial clusters floor gazebo on a deck

Our flooring industry, mostly small and medium enterprises of the floor, in a short time is difficult to compete with large companies in Europe and America, which is more to give full play to the industrial cluster group has a competitive advantage, the use of cluster-specific functional specialization and mutual cooperation, to strengthen the competitiveness of the industry itself, a place in the globalized market.

Full play to the guiding role of government support, and create a favorable environment for the development of the flooring industry to increase the critical infrastructure, technological transformation of enterprises and independent innovation, energy conservation, support for SMEs, the introduction of some effective policies to encourage enterprises to develop Chinese brands, help companies develop new products and technological innovation.

Such as the creation of innovative compensation mechanism, through the implementation of corporate tax breaks to compensate for the cost of R & D investment; product innovation enterprises simplify approval procedures, technical advice and other services.