e both functional and fashionable light the achievements of the larger trend of outdoor markets. Unlike the annual report of the entire outdoor, outdoor brand merchandise


, it is likely not make Jinjiang turnaround ... outdoor fashion brand sporting goods market prospects see well - Speaker: Director of China National Commercial information  air max 180 Center at Li Li Po 1. Outdoor fashion sporting goods sales increased significantly to 36.1% for the three years up to 2013 on the ISPO show, gathered many new products, according to analysts observed: high-end professional outdoor sports equipment is still the main theme. At the same time, more and more fashionable and light outdoor products began to emerge. High-end products to meet the professional market players, while both functional and fashionable light the achievements of the larger trend of outdoor markets. Unlike the annual report of the entire outdoor, outdoor brand merchandise

trade report focuses precisely outdoor fashion sporting goods retail market. The retail businesses are surveyed billion yuan in annual sales in large retail businesses to large department stores mainly investigate the contents: a large outdoor fashion retail business in 2012 sporting goods sales of various brands (including: clothing, shoes, backpacks, equipment, etc.). Survey shows that total sales of outdoor fashion sporting goods up 36.1% in 2011 and 2010 respectively by 23.9% and 30.2%. Permeability: the 2010 and 2011 annual average of 96% in 2012 to 98%, showing continued growth, as well as air max 1 showing the growing number of brands, brand new outdoor brand 25.7% of the total amount. 2. Outdoor sales increased steadily more enthusiastic consumers from well-known and leading brand of outdoor sales accounting point of view, outdoor sales accounted for 22.1% share of the year 2012, which is the main brand shoes, accordingly, the proportion

of traditional sports by dropped to 82.1% 77.9%. Outdoor fashion retail industry's rapid growth and popularity mainly because of its hand to meet the needs of consumer spending: Commodity stylish, functional and strong support for outdoor activities; on the other hand, in line with the needs of the retail business: As consumer demand for outdoor growing, outdoor products on the market demand and price advantage over other categories of products, such as all the traditional sports shoes and jackets, this dual advantage of strong growth performance boost retail business

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