Today in the 21st century, market economy gradually shift to the perfect competition stage, especially in China, the world's manufacturing plant, at the same time of production costs, a large number of products is excess is facing a crisis.At the same time, the change of interaction with the mobile Internet era, information barriers of the past crashing is broken,Foakleys consumers not only have right to know more information security and communication channel, the official start of the spring of consumers.At present, enterprises compete Emphasis on people-oriented, to please the customers as the core service concept transformation,Fake Oakleys the expert inside course of study points out, under the idea and pattern transformation rapids, brand licensing will break through the traditional enterprises to provide a new shortcut.
Modern marketing methods cumbersome Brand licensing to win new tool
Many well known, the brand is a kind of intangible assets, a strong brand with clearly identifiable and highly emotional viscosity, can stimulate and promote the demand for the product buyer.Brand authorization through its innovative design, promotion plan and professional management system, and create many impressive brand image, for example, Knockoff Oakley Sunglasses Mickey Mouse, Thomas and friends, yellow duck, elephant, etc and its derivatives are widely known.As the 21st century the most powerful one of the effective methods to improve marketing and added value, brand licensing yan product reach has extended to all aspects of daily life and areas, and through the use of rich and colorful way.
Shanghai in October this year on the 4th China brand licensing peak BBS, international licensing industry association President Charles Riotto, according to the 2013 global market value has authorized up to $195.1 billion.Mattel's senior director of consumer group Asia Liu Yanhong also to give you a definite answer, in 2014, mattel's authorized publication, shoes, socks, accessories,Cheap Fake Oakleys toys and beauty care key category, such as the growth market in China has achieved strong growth;And the launch of mengniu joint big eye of banana milk drinks subvert our marketing case, also has quickly become one of the businesses compete to of course, brand licensing as a modern marketing technique and terminal yield, more and more get the recognition and popularity of domestic enterprises in China.

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